Concealer is an effective makeup tool that can spirit away dark circles under the eyes as well as blemishes, redness and scars. There is an extensive range of concealers, and because there are so many different varieties to choose from, it’s important to find the right product for what you want to conceal. Different skin needs normally require different products. Using concealer incorrectly can actually emphasise the flaws in your skin. A creamy, light pinkish tint and light-reflecting concealer are best suited for hiding dark circles under the eyes if you have a paler skin tone. Generally, the skin under the eyes is drier, and a more liquid product that doesn’t cake and collect in the folds under the eyes is ideal.