For many women, there’s no doubt that foundation is the most important makeup product, and we have seen exponential development over the last ten years, with foundation technology being repeatedly refined so that today's products give an extremely natural result. When you choose foundation, you should first decide what effect you are aiming for. Do you want to make your skin matte, give it a radiant glow or provide complete coverage? Today the majority of foundations are suitable for all skin types, so it's more important to focus on the results than on skin type. However, if you have oily skin you may want to choose a matte finish to obtain a more durable result, and dry skin often looks best with a moisturising foundation that produces a radiant finish. It's also sensible to have a number of different foundations for different occasions – such as a light, natural makeup for everyday use and more coverage and durability for partying.